When wellness becomes a belief system: Science, stories, and the search for certainty
"A few minutes watching a wellness influencer online can reveal far more than health advice. It can reveal what people are truly searching for." It started, as many modern curiosities do, with a social media recommendation. A wellness creator, Barbara O'Neill, appeared on my feed. What initially caught my attention was not necessarily the advice she offered. As a someone with a background in biology, I couldn’t help but notice, how much it ranged from conventional lifestyle recommendations to claims that have been challenged or lack strong scientific support, and outstandingly, the track record she has had in terms of being rejected and denounced from various health related organization and venues she has attempted to speak in. Additionally, shockingly, was the response she inspired. Thousands of comments praised her as someone who had "opened their eyes." Others described abandoning conventional medical advice in favor of natural remedies. Her talks wer...